CHILDCARE
CEO
PUBLIC
SPEAKER
HELPING CHILDCARE OWNERS BUILD PROFITABLE CENTERS, POWERFUL TEAMS AND BUSINESSES THAT CAN GROW WITHOUT THEM
I know what it feels like to love the children, believe in the mission, and still feel buried beneath staffing that falls apart overnight, enrollment that ebbs and flows, parents who need reassurance, compliance that never lets up. I also know what becomes possible when you stop operating only as the director and begin leading like the CEO. My work is designed to help you build a stronger center and a better life—without sacrificing the mission that made you begin.
20+ Years
Thousands
600+
In Childcare
of Owners Reached
Conference Attendees
Nationwide
INC 5000
Accomplishment
Childcare CEO Community
I’M LATRICE, BUT CHILDCARE OWNERS KNOW ME AS
THE CHILDCARE CHIC
Before I was helping other owners, I was one. I ran my own center — the enrollment swings, the staffing fires, the compliance deadlines, the nights spent doing payroll after the last child was picked up. I lived every part of it.
That experience is what shaped The Childcare Chic. Over 20+ years in childcare, I've worked directly with thousands of owners across the country, helping them shift from surviving as directors to leading as CEOs. My conferences alone have brought together 600+ childcare owners in one room, and today, our community spans owners nationwide who are done running centers that can't run without them.
What makes the approach different is simple: I don't teach theory I picked up from a course. I teach what I lived — what it actually takes to build a center that's profitable, a team that's powerful, and a business that gives you your life back.
Build It Strong. Lead It Well.
WHEREVER YOU ARE IN YOUR CHILDCARE JOURNEY, THERE IS
A NEXT STEP FOR YOU
YOUR AUDIENCE DOES NOT NEED ANOTHER GENERIC BUSINESS SPEECH
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Systems, Delegation & Freedom
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Marketing, Enrollment & The WOW Factor
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Profitability & Knowing Your Numbers
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Team Building & Staff Accountability
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Scaling From One Center to Multiple Locations
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Building a Business That Does Not Depend on You
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Customer Experience & Parent Retention
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CEO Mindset, Growth & Longevity & More
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WHEN CHILDCARE OWNERS GET THE RIGHT STRATEGY, EVERYTHING CHANGES
“Working with Latrice completely changed the way I approach my business. I stopped trying to do everything myself, strengthened my leadership, and started building a childcare business that can actually grow beyond me.”
WATCH, LISTEN AND LEARN WITH THE CHILDCARE CHIC
Let’s Talk Childcare is where The Childcare Chic gets real about the business of childcare. Tune in for conversations, strategies, industry insights, and lessons designed to help childcare owners and early education leaders build stronger businesses and lead with confidence.
THE WEEKLY CEO NOTE FOR CHILDCARE OWNERS
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